I've removed my website from indexing by Google. The proximate cause is Google's new effort to DRM the web (archive) but there is of course so much more.

This is a unique time, when it's actually feasible to become ungoogleable without losing much. Nobody really expects to be able to find anything of value in a Google search now, so if they're looking for me or something I've made and don't find it, they'll use some other approach.

I've looked over the kind of traffic that Google refers to my website, and it will not be a significant loss even if those people fail to find me by some other means. Over 30% of the traffic to this website is rss feeds. Google just doesn't matter on the modern web.

The web will end one day. But let's not let Google kill it.